Finding the best marketing nonprofit suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
Best marketing nonprofit
1. Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
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Used Book in Good ConditionDescription
Nonprofits are communicating more often and in more ways thanever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact,Low-Cost Ways to Build Support for Your Good Cause, Kivi LerouxMiller shows you how to design and implement a content marketingstrategy that will attract people to your cause, rather thanbegging for their attention or interrupting them with yourcommunications. Youll learn how to plan, create, share, and managerelevant and valuable content that inspires and motivates people tosupport your nonprofit in many different ways.
Inside:
- Eye-opening look at how nonprofit marketing and fundraising ischanging, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced,multichannel world
- How to make big-picture strategic decisions about your content,followed by pragmatic and doable tactics on everything fromeditorial calendars to repurposing content
- Real-world examples from 100+ nonprofits of all sizes andmissions
This book is your must-have guide to communicating so that youkeep the supporters you already have, attract new ones, andtogether, change the world for the better.
2. The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
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Jossey-BassDescription
A nonprofit's real-world survival guide and nitty-gritty how-tohandbookThis down-to-earth book shows how to hack through thebewildering jungle of marketing options and miles-long to-do liststo clear a marketing path that's right for your organization, nomatter how understaffed or underfunded. You'll see how to shape amarketing program that starts from where you are now and grows withyour organization, using smart and savvy communications techniques,both offline and online. Combining big-picture management andstrategic decision-making with reader-friendly tips forimplementing a marketing program day in and day out, this bookprovides a simple yet powerful framework for building support foryour organization's mission and programs.
- Includes cost-effective strategies and proven tactics fornonprofits
- An ideal resource for thriving during challenging times
- Fast, friendly, and realistic advice to help you navigate theday-by-day demands of any nonprofit
Written by one of the leading sources of how-to info and can-doinspiration for small and medium-sized nonprofit organizations,Kivi Leroux Miller is,among other things, a communicationconsultant and trainer, and president of EcoScribe Communicationsand Nonprofit Marketing Guide.com.
3. Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money
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Entrepreneur PressDescription
4. Ben Delaney's Nonprofit Marketing Handbook: The hands-on guide to marketing and communications in nonprofit organizations
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There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. Addressed to the MarCom manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. The book starts by comparing cultures, and continue through the basic concepts, tools, and processes that ensure success in nonprofit MarCom. It concludes with a glossary and additional resources for the nonprofit marketing team.5. Marketing for Nonprofit Organizations: Insights and Innovations
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Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission.Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.
6. Mobile for Good: A How-To Fundraising Guide for Nonprofits
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Based on more than 20 years of experience and 25,000 hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofitsisa comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social,Mobile for Goodis a step-by-step how-to guide for writing, implementing, and maintaining a successful mobile and social fundraising strategy for your nonprofit.7. Social Media for Social Good: A How-to Guide for Nonprofits
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Used Book in Good ConditionDescription
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.8. The quick-start guide for smart non-profit marketing: The basics of building a non-profit brand
