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Best marketing leadership in hospitality
1. Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4th Edition)
Description
For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view.2. Marketing Leadership in Hospitality: Foundations and Practices
Description
Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.3. Supervision in the Hospitality Industry
Description
Supervision in the Hospitality Industry, 8th Editionfocuses on the different roles of employees from beginning leaders, newly promoted supervisor, or anyone planning a career in the hospitality field. A market leader, this text is widely used by thousands of students training for a career in the hospitality industry and current hospitality supervisors alike. Supervision is unique in that it does not solely rely on the supervisors point of view; instead, it considers the viewpoints of all levels of associates to create an informed picture of management and supervision in the hospitality industry.
4. Marketing Leadership in Hospitality: Foundations and Practices by Robert C. Lewis (2000-02-18)
5. Marketing Essentials in Hospitality and Tourism: Foundations and Practices
Description
Marketing Essentials in Hospitality and Tourism: Foundations and Practices providesreaders with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.6. Contemporary Hospitality and Tourism Management Issues in China and India: Today's Dragons and Tigers
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Used Book in Good ConditionDescription
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
- The only textbook that deals with the changing tourism and hospitality issues in China and India
- Theoretical and applied information on hospitality management and tourism development in these emerging markets
- Case studies offer real-life application of theories; exercises and discussion points are included
7. Marketing in Travel and Tourism, Fourth Edition
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Taylor FrancisDescription
Marketing in Travel and Tourismaims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.
Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.
This fully revised edition includes:
- Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
- New material on the role of e-marketing, motivations and consumer behaviour
- Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
- A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK
Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK.
Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK.
With Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).
- Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
- New material on the role of e-marketing, motivations and consumer behaviour
- Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
- A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
8. Deep and Wide: Creating Churches Unchurched People Love to Attend
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ZondervanDescription
Andy Stanleys bestselling and award-winning vision for the local church is now available in softcover. New bonus content includes a study guide, church staff helps, and an interview with Andy on the most frequently asked questions about Deep and Wide.
With surprising candor and transparency pastor Andy Stanley explains how one of Americas largest churches began witha high-profile divorceanda church split.
But thats just the beginning
Deepand Wide provides church leaders with an in-depth look into North Point Community Church and its strategy for creating churches unchurched people absolutelyloveto attend.
For the first time, Andy explains his strategy for preaching and programming to dual audiences: mature believers and cynical unbelievers. He argues that preaching to dual audiences doesnt require communicators to dumb down the content. According to Stanley, its all inthe approach.
Youll be introduced to North Point's spiritual formation model:The Five Faith Catalysts.Leaders responsible for ministry programing and production will no doubt love Andys discussion of the three essential ingredients for creatingirresistible environments. For pastors willing to tackle the challenge of transitioning a local congregation, Andy includes a section entitled:Becoming Deepand Wide.
If your team is more concerned with who you arereachingthan who you arekeeping, the expanded edition ofDeep & Wide will be more than a book you read; it will be a resource you come back to over and over!
Couldn't be prouder of my son, Andy. And I couldn't be more excited about the content of this book. I wish a resource like this existed when I was starting out in ministry.
- Dr. Charles Stanley, Founder, In Touch Ministries
Deepand Widepulls back the curtain for all of us to see what is required behind the scenes to build a prevailing church. I was both challenged and inspired by this book.
- Bill Hybels, author ofJust Walk Across the Room
The most common question I get from pastors is, How do I get the people in my church to be open to change? From now on my answer will be, ReadDeepand Wideby Andy Stanley. Thanks Andy. Great book!
- Craig Groeschel, Pastor, LifeChurch.TV, author,It: How Churches and Leaders Can Get It and Keep It
It is completely false that churches must sacrifice quality to get quantity, must artificially choose between evangelism and discipleship, or cannot have depth and growth at the same time. Few prove this fact better than the ministry of Andy Stanley, who has grown North Point Community Church on purpose and with passion. No Christian leader can afford to miss this book.
- Rick Warren, pastor, Saddleback Church; author, The Purpose Driven Church
9. Llamas Rule: Essays in Hospitality Marketing and Management
