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Best karl gerstner designing programmes
1. Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method
Description
Swiss designer and artist Karl Gerstner (19302017) had a significant influence on typography and the history and development of postwar graphic design. Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Mller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars Mller reissues the book with its original design.
Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, Designing Programmes inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.
2. Spirit of Colors: The Art of Karl Gerstner
Description
"I cannot see why sensation should be less precise than thought. The scientist designs conceptual models, the artist perceptual models."Karl Gerstner
Color is Gerstner's essential medium. In this book, he presents the pure sensation of color with great precision. He explores color physically, sumptuously, yet with cool, formal clarity in the book's seventy color plates. He also pursues the subject of color historically and psychologically in a series of essays, citing examples from Aristotle to Andreas Speiser, from Goethe to Max Lscher; theories and speculations about the character and employment of color and form. His notes and observations are often couched in a poetic, aphoristic manner:
"Kandinsky:
in general, then, color is a means
of exercising a direct influence on the soul.
The color is the piano key.
The eye is the hammer.
The soul is the piano key with all its strings."
"Albers:
if one says 'red'
and 50 persons are listening to him,
they will be imagining 50 reds.
And no doubt:
all these reds will be very different."
"Goethe worked in his green room.
In the blue one he welcomed guests he didn't like.
So that they would leave soon."
The essays include: The Spirit of Color: The Farbenlehre of Goethe; ConceptionPerception: Fifteen Aspects to a Sentence of Max Bill; The Precision of Sensation; and Is Constructive Art at an End? Or its beginning? The illustrations include the "Color Sounds," the "Color Forms," and the "Color Lines."
3. Karl Gerstner
Description
Karl Gerstner is one of Switzerland's preeminent graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became Gerstner, Gredinger, and Kutter (GGK). Before long, the agency had become one of the largest internationally acclaimed advertising firms in Switzerland. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swiss Air, Burda and Langenscheidt, in addition to working as worldwide identity consultant and designer for IBM. In visual language, Gerstner recapitulates his now 50 years of active work as a graphic designer. The ups and downs of a designer's professional life are vividly illustrated with samples of work that were both realized and rejected by his clients. Describing in detail how he managed to be such a successful and groundbreaking designer, Gerstner relates a narrative that is essential to the history of postwar design. Astutely written and brilliantly designed, visual language follows in the tradition of Gerstner's earlier period-defining classics, Designing Programs and Compendium for Literates.4. Programme entwerfen (German Edition)
Feature
Used Book in Good ConditionDescription
Karl Gerstners Arbeit ist ein Meilenstein in der Geschichte der Gestaltung. Eines seiner wichtigsten Werke war "Programme entwerfen", das hier in einer Neuauflage der Originalpublikation von 1964 erscheint. In vier Essays stellt der Autor die Grundlagen seiner gestalterischen Methode dar. Die damals gezeigte Methode zum Entwerfen zeigt keine Rezepte, sondern ein Modell fr das Entwerfen im beginnenden Computerzeitalter.
Dass Buch liefert aber auch heute noch anwendbare Denkmodelle, allerdings keine Lsungen, kein richtig oder falsch, nichts Absolutes -sondern Grundlegendes ist hier auf innovative, in die zukunftweisende Art erarbeitet.
Gerade vor dem Hintergrund der aktuellen Entwicklungen im Computational Design, das uns die Mglichkeit von programmierter Gestaltung vorhlt, gewinnt dieses Buch an Spannung und Aktualitt. Die vielen Beispiele aus Grafik und Produktdesign, Musik, Architektur und Kunst regen dazu an, das Gezeigte weiterzudenken und in die eigene Arbeit zu integrieren.
5. Designing Programmes
Feature
Used Book in Good ConditionDescription
Karl Gerstners work is a milestone in the history of design. One of his most important works is Designing Programmes, which is presented here in a new edition of the original 1964 publication. In four essays, the author provides a basic introduction to his design methodology. Instead of set recipes, the method suggests a model for design in the early days of the computer era.
The intellectual models it proposes, however, continue to be useful today. What it does not purvey is cut-and-dried, true-or-false solutions or absolutes of any kind - instead, it develops fundamental principles in an innovative and future-oriented way. The book is especially topical and exciting in the context of current developments in computational design, which seem to hold out the possibility of programmed design. With many examples from the worlds of graphic and product design, music, architecture, and art, it inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.
6. The Forms of Color The Interaction of Visual Elements (English and German Edition)
Description
Discusses the interaction of color and form, describes form systems, and looks at various kinds of geometry and color signs7. The Formal Basis of Modern Architecture
Description
First published in 2006 (and now rare), and originally written as a dissertation in 1963, The Formal Basis of Modern Architecture is the acclaimed American architect Peter Eisenman's masterly formal analysis of architecture. "I wanted to write an analytic work that related what I had learned to see, from Palladio to Terragni, from Raphael to Guido Reni, into some theoretical construct that would bear on modern architecture, but from the point of view of a certain autonomy of form."
Here, Eisenmanworld famous for his Holocaust Memorial in Berlin (2005)confronts historicism with theory and the analysis of form, illustrating his observations with numerous precisely executed drawings. The Formal Basis of Modern Architecture was Eisenman's dissertation at the University of Cambridge, and was first published as a facsimile edition by Lars Mller Publishers in 2006; that edition is now reprinted in a smaller format.
Peter Eisenman (born 1932) is an internationally recognized architect and educator. Prior to establishing a full-time architectural practice in 1980, Eisenman worked as an independent architect, educator and theorist. In 1967, he founded the Institute for Architecture and Urban Studies (IAUS), an international think tank for architecture in New York, and served as its director until 1982. Eisenman is a member of the American Academy of Arts and Sciences and the American Academy of Arts and Letters. Among other awards, in 2001 he received the Medal of Honor from the New York Chapter of the American Institute of Architects, and the Smithsonian Institution's 2001 Cooper-Hewitt National Design Award in Architecture. He was awarded the Golden Lion for Lifetime Achievement at the 2004 Venice Architecture Biennale.
8. OFFICEUS Manual
Description
Office US Manual is a critical, occasionally humorous, and sometimes stupefying guide to the architectural workplace. The third publication of OfficeUS, this book presents office policies and guidelines spanning the last one hundred years alongside commissioned statements by contemporary contributors, original graphic analysis, and images from The Architects by Amie Siegel. The Manual is a resource for understandingand reimaginingthe nature and design of architectural practice.Contributors:
Rami Abou-Khalil, Sean Anderson, Andrew Atwood, Phil Bernstein, Besler & Sons, Aleksandr Bierig, Gabrielle Brainard, Landon Brown, Felix Burrichter, Savinien Caracostea, Rafael de Crdenas / Architecture at Large, Choon Choi, Matthew Clarke, Peggy Deamer, Designers Assembly, Caroline ODonnell, Craig Edward Dykers, Keller Easterling, Family, Pedro Gadanho, Gordon Gill, Liam Gillick, Marc Guberman, Adam Hayes, Juan Herreros, Sarah M. Hirschman, Phu Hoang, Florian Idenburg, Michael Jefferson, George Barnett Johnston, James von Klemperer, Keith Krumwiede, Jimenez Lai, Andrew Laing, Jesse LeCavalier, Leong Leong, Thomas Y. Levin, John May, Kyle May, Nicholas McDermott, Michael Meredith, Sina Najafi, ODA, John Perry, Daniel Pittman, PlayLab, Inc, Charles Renfro, Pierce Reynoldson, Julian Rose, Andrew Ross, Magali Sarfatti-Larson, SHoP Architects, Manuel Shvartzberg, Galia Solomonoff, Erica Stoller, Dan Taeyoung, Nader Tehrani, Troy Conrad Therrien, Nato Thompson, Ada Tolla, Marc Tsurumaki, Julia van den Hout, J.H. Verkerke, Marina Otero Verzier, Ian Volner, Don Weinreich, Marion Weiss, Sarah Whiting, Mabel O. Wilson, Human Wu, Kim Yao, Michael Young, Mimi Zeiger
